Conduct a technical SEO audit.
When a search engine bot crawls your site for indexing, it needs to understand what your site is. That refers to content but also how your site is set up. Unorganized websites are difficult to index because contextual relationships are hard to discern, and, as a result, these pages won’t rank in SERPs.
How to Create an SEO Strategy
SEO marketing or search engine optimizing involves content perfectly written to meet requirements of Google’s algorithms as well as SEO spotter tools of other search engines.
Small business owners tend to wear a lot of hats. They have big dreams and lots of goals. While that may be great for their business, it can make it difficult for them to narrow down their unique selling position.
So, rather than provide you with an SEO strategy template that would send you down the wrong path, let’s look at the key principles you’ll need to consider while creating an organic search strategy.
Focus on On-Page Optimisation
Keyword research and analysis is the first step to attract organic traffic to your business. Next focus on on-page optimization in a digital marketing campaign. If you are using a Word Press website then it is recommended that you install appropriate plugins on your website. Create on-page content that is relevant to your business. In this context, it is relevant to add that there are three types of searches and they are navigational, informational, and transactional. For more on this visit relevant resources available online.
Following are some of the tips to focus on on-page optimization :-
- Use short and descriptive URLs
- Create compelling meta titles as well as descriptions
- Use headers as well as sub-headers to create a logical structure
- Focus on optimizing your images
- Lay emphasis on setting up a schema