I bet that when you hear “content marketing,” you think about blogs, Twitter, Facebook, and viral YouTube videos.
Content marketing is an innovative strategy you can put into practice, using web-content to communicate about your business without direct sales.
Successful content marketing often encourages consumers to share experience and product relevant information. The success of your company’s marketing strategy comes from engaging consumers in open conversation and using consumer-generated content. Often, the web-content created by your company simply acts as the fuel needed to generate direct market response.
It is an effective way of starting, building, and maintaining relationships with customers by delivering content that helps them meet specific needs and wants.
Content marketing involves three things:
- Creating amazing content (for your site and others)
- Publishing that content where your target market will find it.
- Getting your content shared by the people who actually appreciate it.
Social media marketing : Content marketing strategy comes before your social media strategy.
SEO : Search engines reward businesses that publish quality, consistent content.
PR : Successful PR strategies address issues readers care about, not their business.
PPC : For PPC to work, you need great content behind it.
Inbound Marketing : Content is key to driving inbound traffic and leads.
Content strategy : Content strategy is part of most content marketing strategies.
Content marketing with social bookmarking tools gives your business access to vast mills of resources that create communities and webs of related content.
A form of visual and high-impact content marketing that stimulates immediate emotional response from consumers and has a tendency to be particularly viral.
Social networking allows you to create a business profile that reflects your buyer persona. With such tools as Facebook, Google+, or LinkedIn, your company profile can personalize content marketing to casual and professional crowds alike.