If you’re a brand hoping to thrive on social media, mastering Facebook marketing is going to be key. More than 2.8 billion people use the platform every single month. That’s a lot of potential eyeballs on your business.
How Many People Use Facebook?
Facebook has 2.80 billion monthly active users (Facebook, 2021). If that number doesn’t blow you away, it also has 1.84 billion users that are visiting the social networking site on a daily basis. This means that users were visiting at least one of Facebook’s core products – which includes Facebook, WhatsApp, Instagram, and Messenger. One of the reasons Facebook has been able to maintain its staggering growth is its ability to meet users’ needs. Over the years, Facebook has surpassed all expectations and has evolved to meet the needs of its growing user base.
Businesses Use Facebook
One of its most popular tools is the Facebook Page, where businesses can publish and share their business information like address, contact details, and a description of the products or services that they offer.
There are many benefits to using Facebook Pages. Through them, businesses can reach one of the world’s largest communities. They can also build an audience and connect with people who are interested in what they have to offer.
How to Create the Perfect Facebook Business Page to Promote Your Small Business
Facebook is the most used social media platform for marketers around the world. No matter what your marketing goals are, Facebook needs to be a part of your strategy.
Why would you use a Promoted Post on Facebook ?
If you have a webinar or special event coming up a promoted post could be a good option. Some companies have been able to double their reach, increase engagement with promoted posts. If a page has a low number of fans or has plated or a low engagement rate such as less than two percent, you might want to play with promoted posts to see if it is a worthy advantage. You can better reach the mobile users with a promoted post.
Comment on Pages, Groups and Communities
When it comes to marketing on Facebook, a good use of your time is to make smart, intelligent and useful comments on posts that the owner of the page or group post, as well as being helpful to others who post.
Share and Like
If you want people to share what you are doing, be sure to share and like what they are doing. When it comes to online marketing, people like helping others when they are helped too.
Facebook wants you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice again in the future. To learn how to make your Facebook marketing successful and profitable.