Those potential buyers, readers, or customers who are more likely to be interested in your offer. This category of users entered the dictionary of marketers as a “target audience.”
In modern marketing, it is customary to distinguish several types of target audiences :
Main and indirect. The first one initiates a purchase, influences the final decision of the consumer, and, hence, the sales volume. The second one turns the decision into action. So, when promoting a brand of soft toys, the main target audience will be children who are eager to get these toys. The indirect target audience, in this case, is their parents who pay for the purchase.
Wide and narrow. In other words, general and narrowly focused. It’s even easier here. A wide target audience is tea lovers. Narrow—fans of mate with lychee berries.
For the purpose of visiting the site. Users visit the site pursuing one of two goals :
buying or searching for information. Two completely different actions define two different types of target audiences. Some are interested exclusively in the content, while others are interested in the proposed product.
This Is Why Facebook Is Still More Important than Ever, It’s used to connect users with their friends, family, work colleagues, and even with people, they don’t know. Facebook allows people to share pictures, videos, music, articles, their own thoughts and options and so much more.
Instagram goals for small businesses
There’s a plethora of content you could post on Instagram. Setting goals will help define your Instagram marketing strategy and narrow your focus, making it a lot easier to choose what to post.
Here are a few common goals small businesses might choose :
- Increase sales
- Grow their audience
- Improve brand loyalty
- Increase brand awareness
- Drive website traffic
- Establish business partnerships (with influencers or complementary brands)